Marketing Greece

Tourism and Culture

Marketing Greece is dedicated to strengthening Greek tourism by repositioning and promoting the country’s tourism product, shaping Greece’s image and reputation globally. Founded in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels (HCH), it operates as a non-profit company. At its core is the value of alliance and coordinated effort. Marketing Greece operates in and works with destinations across Greece, bringing together public and private sector players from both within and beyond the tourism industry. Over the years, it has partnered with the Ministry of Tourism, the Greek National Tourism Organisation (GNTO), regional authorities, municipalities, tourism boards, hotel associations, chambers, hotel businesses, as well as non-profit initiatives such as DIAZOMA and private companies including AEGEAN, the Athens International Airport, Fraport, Eurobank, Coca-Cola, among others.

Marketing Greece participated in the Tourism-Culture Cluster from 2021 to 2024.