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Pop Nouvelle

Trade and Distribution Channels

Pop Nouvelle is a curated, tech-enabled online marketplace for authenticated secondhand luxury fashion, redefining how consumers access high-end fashion. Operating at the intersection of sustainability, affordability and trust, the platform enables users to buy and sell pre-owned luxury items – including bags, accessories, jewellery and clothing – from globally recognised brands, such as Louis Vuitton, Chanel and Hermès.

Positioned within one of the fastest-growing segments of global retail, Pop Nouvelle combines international sourcing with a strong curation layer, delivering a premium, retailer-like experience within a scalable marketplace model. Using high-tech AI tools for curation, authentication and pricing, it ensures a seamless and secure high end customer experience.

The company operates a hybrid business model, combining B2C and C2C. Guided by its motto "Where secondhand feels like new", Pop Nouvelle aims to transform secondhand luxury from an alternative option into a first choice, aligning with the growing shift toward circular and sustainable consumption.