Digital World

isMOOD is a data-analysis and knowledge-mining company, specialising in analysing social media data in real time.

isMOOD’s goal and vision is to build bridges between consumers and businesses, which will allow businesses to listen to the consumers’ voice in real time and act accordingly.

The isMOOD portal has been developed for this purpose, employing highly accurate machine learning algorithms and analysing large amounts of data in real time. Through the isMOOD portal you may monitor what concerns the public in relation to certain issues, a public figure, a brand, a product and its competition, identify people’s sentiment, consumer needs, new business opportunities and/or threats.

These data turn into valuable business knowledge for the company’s customers, which may be used for communication and marketing purposes, but also to shape the company’s overall strategy.