The global hospitality sector (hotels and BnB) faces three (3) critical issues (pain points) that prevent companies from reducing their operating costs and increasing their profitability. RADEFY developed a fully scalable cloud-based platform, which along with AVATON IoT (edge-to-cloud device) – also developed by RADEFY – offers a unique, innovative solution to the hospitality sector's perennial problems. Our business model is based on the Cross-Border Network Effects, rendering the supply side for RADEFY services valuable for the demand side too (Hotel ή BnB Owner / Manager), beyond the geographical limits. Each accommodation place included in the RADEFY network increases demand for RADEFY services from guests around the globe through a self-reinforcing network effect.