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SmartCrop is a company in the world of Agro entrepreneurship, which provides comprehensive Precision Agriculture services in combination with Precision Spraying. The company utilizes state-of-the-art unmanned aerial vehicles (UAVs), i.e. drones, incorporating multispectral cameras along with a high-resolution RGB camera for digital crop imaging. The use of drones is combined with advanced software and sensors, which enable data collection and lead to appropriate decisions for the benefit of the farmer, for instance optimized spraying. The innovation and competitive advantage of SmartCrop lie in the application of advanced technology in agriculture, with the aim to improve productivity and reduce cost, as well as the provision of services with precision, flexibility, and respect to the environment and the farmer.