The TERRA+ platform strengthens traceability and transparency of the supply chain of agrifood products, by protecting the consumer against malicious practices that affect product quality and offering to the producer the ability to collect and provide information about his product during all stages of its lifetime, from production to the point of sale, while reducing production and paperwork costs. Collected data (product’s digital profile) can be retrieved by simply scanning a QR code.

The core of the TERRA+ platform is based on Blockchain technology, providing undisputable and immutable verification of the authenticity of data that varies according to the needs of the product, e.g., cultivation techniques, information on raw materials, certifications, etc. Additionally, through Internet of Things technologies, the detailed recording of products processing, storage, and transfer conditions, is also supported, providing real-time information on their location and status.