VÒNG
Digital WorldVÒNG is a digital platform that is being developed by Zelus, an ICT start-up based in Greece, aiming to:
- enable citizens to change their behavior regarding their consumption choices in particular concerning their clothes and
- support businesses (from service providers to garment producers) to operate more sustainably, more circularly, and to increase their visibility through personalized services to an ever-growing conscious audience that will reward them for their efforts to improve.
We are planning to achieve behavioral change through a gamified experience where users get to try outfit combinations using their phone and leveraging not only their own closets but also the ones of their friends as well as AI-enabled recommendations for new additions that consider both their personal style and sustainability criteria, keeping the right balance between covering the users’ needs and reducing their socio-environmental impact.