Digital World

VÓNG is a digital platform that is being developed by Zelus, an ICT start-up based in Greece, aiming to:

  1. enable citizens to change their behavior regarding their consumption choices regarding their clothes and
  2. support businesses (from service providers to garment producers) to operate more sustainably, more circularly, and to increase their visibility through personalized services to an ever-growing conscious audience that will reward them for their efforts to improve.

We are planning to achieve behavioral change through a gamified experience where users get to try outfit combinations using their phone and leveraging not only their own closets but also the ones of their friends as well as AI-enabled recommendations for new additions that consider both their personal style and sustainability criteria, keeping the right balance between covering the users’ needs and reducing their socio-environmental impact.